YouTube is preparing for Super Bowl 51, namely the commercials that air during the big game. YouTube AdBlitz stores all of the commercials so you can rewatch any that you might have missed and vote on your favorites. As this is the 10th year of YouTube's involvement, they made a slide deck to report the minutes viewed and other stats surrounding YouTube AdBlitz. YouTube is … [Read more...]
phpBB forum software adopts VigLink to provide revenue stream
phpBB announced the second release candidate of version 3.2.0 of the popular forum software on Friday. This version has been long delayed past its expected release date of November 2015 and is much anticipated because it adds PHP 7 compatibility. PHP 7, as benchmarked, greatly improves performance of PHP applications and reduces the hardware necessary to operate at the same … [Read more...]
Learning about click fraud
As a site owner, your reputation means a lot. Visitors of your site have to trust you to provide reliable content and if you monetize the site, advertisers need to trust that they are paying for honest impressions. Being banned from an ad network for illegitimate traffic is a concern for most site owners. Fake traffic can increase the price of advertising and direct advertisers … [Read more...]
Google AdSense introduces mobile-only ad formats in beta
Google AdSense has introduced two new "page-level" ad formats that only display on high-end mobile devices. The new formats are considered beta at this time. The new formats are anchor/overlay ads and vignette ads. Google explains that the new formats do not count towards your 3 ads/page limit and are optimized to help increase revenue for mobile-optimized sites. Anchor … [Read more...]
Google targets deceptive download buttons
Google announced that they will be working to end deceptive download and play buttons on sites. These often function as ads on websites offering downloads or streaming videos and are luring unsuspecting victims to click which will then take them to suspicious sites or download unwanted software. Google has identified these fake buttons and is responding to them in kind with … [Read more...]