There’s no doubt that online marketing is a sure fire way to reach a wider audience with the least possible expense spared. With more and more people converted to a paperless world, having an online presence is a prerequisite for any company. In today’s hyper-connected world there are numerous ways of getting your name out there, however, some are more effective than others. From running a blog to optimizing your website, we will look over the best ways you can start using the web to raise your business’s profile.
Business In A Digital World
As this infographic shows the impact of the digital revolution is enormous, with 58% of companies using the web to expand into new markets, both at home and overseas. Consequently, it has never been more important for businesses to devise an online marketing strategy. Here we will take a look over four of the best ways you can get started promoting your business online and immediately expand your customer base.
Email marketing
Creating an email list is one of the fastest and easiest ways to connect with your customers and drive sales simultaneously. Send out newsletters informing people of recent company news, successes or promotional deals. Including links to your website will also help increase traffic and drive conversions: its estimated that around 66% of consumers made a purchase after having read a branded email.
Social platforms
Using social media platforms such as Facebook, Twitter and LinkedIn can help to raise your business’s profile and connect you with your customers. Depending on your line of work, using one of these platforms to provide key company information and updates could help galvanize your existing customers into converting new ones, and bring a more accessible image to your brand. However, be sure to regularly update the information on these pages and respond to people’s comments and questions; there are few worse ways to advertise than providing poor information or ignoring customer queries!
Local listings
Getting your business represented on local listing sites is a great way of heightening your visibility. Be it Google Maps or Yelp, these sites are a great way to find new customers and to build trust in your brand as ratings and reviews help to establish your reputation. To make this process easier, there are even services to help you to ensure you’re accurately represented with a local business listing on all relevant platforms.
Use SEO to improve visibility
By optimizing your site for search engines, it will immediately rise up the search result rankings and improve your audience reach. Make sure that the keywords pertinent to your business are used frequently within your content to act as flag posts for the search engine’s crawlers. Keeping your content fresh and frequently updated is another big SEO bonus; this is where many businesses find start a blog can be highly beneficial. If you have been working hard at promoting your brand on social media, don’t forget to link to this on your website with a well-placed widget, highlighting the popularity and trust in your brand.