Mirror Image is sharing the results of its survey to ask consumers about their use of radio and online streaming audio. Surprisingly, even with data caps, consumers are changing from radio waves to online streaming. The survey includes findings relevant to advertisers for finding their interested parties by device (smartphones, desktops, tablets), location (during work or in their cars), and platform (Spotify, Pandora, iTunes, AM/FM radio).
Is it surprising then that broadcasters were lobbying Congress to mandate FM radio tuners in smartphones?
(Credit: Mirror Image)