Put me down under the column of “Hates Best Buy’s Geek Squad”. They are one of the reasons I’ve done a lot of freelance tech support over the years. Where am I going to send somebody that needs some help with their computer? Geek Squad who charge $89 for installing RAM? I don’t think so. I’ll do that for a fraction of the price.
They also have their ridiculous high prices for installing a PS3 at $130.
Here’s another reason to dislike Best Buy and the Geek Squad. They want to extend their trademark of Geek Squad to include the term Geek, saying NewEgg can’t use it in their recent campaign with the phrase “Geek On” and “Take It From A Geek”.
This afternoon, NewEgg posted the Cease and Desist letter that they received to their Facebook Page:
Here’s the commercial in question:
While the commercial is clearly making fun of Best Buy, the term Geek On doesn’t mention or bash “Geek Squad” at all. In fact, it seems like NewEgg is trying to differentiate themselves for customers, not mislead them.
One for the courts to decide…
